Demanega

DMN* Engineering

Companies don’t sell products, they sell a lifestyle. The design of a brand concentrates all the values ​​in a single symbol. Entire worlds of values ​​open up through aesthetics. If these worlds, the ups and downs are missing, everything will be boring.

In our digital age, visual symbol recognition becomes more important and essential because things must be classified and evaluated „correctly“. However, we don’t always succeed. We could fill entire seminars on so-called “branding” and yet it is not so much a false brand identity but rather the authentic creation of an attitude in the form of a visual identity.

#Bioengineering

A green asterisk * can mean a lot, but in our case it represents the immediate and direct connection with nature and the Bioengineering approach. Maybe it’s a tree from above. Maybe not, who knows. In any case, the asterisk refers to something vital and dynamic that we take from nature and strive for. Ultimately, when we build, all our material commitment aims to unite nature and building. When we can combine the two, a state of happiness and excitement arises.

#Structuralminimalism

To build with respect for nature, „beautiful“ green surfaces are not enough. What matters is the essence, in the way that what it supports materially corresponds to the external surface. Therefore it is essential that we build in an efficient and coordinated way, that we use less material and energy, that we build better and more sustainably, that we aim for beauty and efficiency of construction details, in awareness of their limitations, and that we therefore make our concrete contribution to energy and material efficiency, but also to economic efficiency. We can build better, more efficiently and economically. If we want.

#Betterprojects

We need to work on better planning. Building greener and more efficiently requires coordination from day one, digital planning, agile project management that aims to ensure continuous and constant improvement, quickly correcting errors, and forming functioning teams to work and communicate better, take care of personal relationships, do everything possible for the success of the project and then celebrate our successes together. In any case, we can only build well if we plan and carry out every project as if it were our own.

Michael Demanega

DMN* Engineering